Brief - Brand and create a campaign for a new 'Bush Tucker Trial' style restaurant
Solution - This restaurant is not for everyone, people's reactions to 'Bush Tucker Trial' style food vary greatly. Rather than see this as a negative the campaign embraces it and uses it to its advantage. Focussing on the type of people who would visit Brave Unconvential Gourmet (B.U.G) and the reaction they might have. This allows the viewer to identify with the subject and wonder, 'What's on the menu?' and 'is it for me?' Whilst website and phone application make it simple to investigate and engage with the brand and even provide an easy option for first timers who just can't make the choice of what to eat.
Print Campaign - Shows three different levels (reactions), First Timer, Regular and Daredevil, tieing in with the menu concept were food is ranked in the same way depending on how adventurous it is
Uniform Design
Website Design
App Design
